Socializing With The Media

Years ago you would walk by a newsstand in my hometown in Brazil and would see a group of people reading the headlines of major newspapers and magazines. They would stand there for minutes discussing the news and depending on how busy a person's schedule was, he or she would buy one issue and sit around for hours reading it. It was such a nice feeling that brought people and the media together in a warm and simple way. Nowadays, sadly, I don't see this anymore. What I see is a lot of people looking down at this tiny bright screen, most of the time with their headphones on playing some loud music. Don't get me wrong, I love technology, but there is something exciting about having to wait for the newspaper the next day to learn about what is going on in Japan for example. 

But with technology, news spread much faster and efficient than the 'old days'. A journalist can simple type an article and share with millions at no cost. And growing the audience is easier than it was in the last decade. We have Facebook, Twitter, Instagram and YouTube as one of the main platforms to communicate with anyone, anywhere in the world with internet.

Some breaking news websites can make it an exciting games for readers to follow everything they post and make it easy to share the content, creating one of the best "word of mouth" to advertise their news website/publications.

For this assignment we are required to compare two organizations' social media presence, so I decided to pick ET Online and E!Online, two of the biggest entertainment news sites. They both have a TV show dedicated to celebrities and anything related to the entertainment world of music, films, fashion and TV. 

Twitter: 

E!Online has good headlines that make boring news, sort of exciting. They write exactly what would make people either watch the show or click on the link they shared. 

Another point I noticed is that they invite followers and viewers either online or live on TV to comment and share everything on twitter by using hashtags. They create more engagement with the audience and it can be really cool to watch a show and find your tweet mentioned on national TV.

They also do post often daily and retweet followers frequently. They also engage viewers by asking questions on TV and twitter and by posting pictures with a link to the website that make people comment and share.

ET Online is a little different. Their headlines aren't that great and they use boring hashtags. They also don't seem to retweet a lot or engage with followers as they should. They also have a lot less followers on Twitter, an average of 265.000, while E!Online has over 5.5 million followers. 

Facebook: 

ET Online has a little over 700.000 followers on Facebook while E!Online has 2.1 million. But with Facebook ET Online does a better than with Twitter, specially in terms of engaging with the public, they share links, photos and ask questions that get people talking. 

Instagram:

They both have an online presence with Instagram and do a nice job sharing their content with cool headlines and also engaging followers by asking their opinions. But E!Online is still ahead in numbers of followers!